Wolf Lubricants<\/a> prolongou a sua parceria com a WRC Promoter at\u00e9 \u00e0 temporada de 2029, assegurando a continuidade de uma colabora\u00e7\u00e3o que se aproxima dos dez anos<\/strong><\/p>\nO acordo mant\u00e9m a marca como patrocinadora da Wolf Power Stage, a especial final de domingo do campeonato, e inclui o apoio ao FIA Junior WRC, que continua a funcionar como um ambiente de teste para o desenvolvimento de produtos.<\/p>\n
A partir de 2026, a Wolf passar\u00e1 tamb\u00e9m a integrar a iniciativa Beyond Rally, plataforma do WRC dedicada \u00e0 sustentabilidade e inova\u00e7\u00e3o, contribuindo para projetos nesta \u00e1rea.<\/p>\n
Segundo a empresa, o FIA Junior WRC continua a ser um “laborat\u00f3rio ao ar livre” onde as formula\u00e7\u00f5es s\u00e3o testadas em condi\u00e7\u00f5es extremas, desde gelo e neve at\u00e9 gravilha e asfalto, permitindo avaliar o desempenho e melhorar a fiabilidade dos produtos.<\/p>\n
A parceria inclui ainda a\u00e7\u00f5es de ativa\u00e7\u00e3o junto de clientes e distribuidores, como programas de hospitalidade ao longo do calend\u00e1rio do WRC e campanhas promocionais que oferecem bilhetes para ralis.<\/p>\n
No terreno, a presen\u00e7a da marca \u00e9 refor\u00e7ada atrav\u00e9s do Wolf Power Space, um espa\u00e7o dedicado em eventos selecionados que combina experi\u00eancias interativas e apresenta\u00e7\u00e3o de produtos.<\/p>\n
Para Arne Dirks, diretor de marketing da WRC Promoter, “Esta renova\u00e7\u00e3o antecipada d\u00e1-nos margem de manobra para planear em maior escala, \u00e0 medida que assinalamos dez anos da nossa rela\u00e7\u00e3o. Os adeptos sentem esta parceria todos os domingos na Wolf Power Stage, e a nossa equipa v\u00ea-a no parque de assist\u00eancia. Estender at\u00e9 2029 mant\u00e9m esse impulso, fortalece o Junior WRC e, a partir de 2026, integra a Wolf na nossa iniciativa Beyond Rally, para mostrarmos como o desempenho e a responsabilidade avan\u00e7am lado a lado.”<\/p>\n
J\u00e1 Kateryna Streltsova, gestora de marca e parcerias da Wolf Lubricants, referiu que “A nossa parceria com o WRC continua a ser uma plataforma poderosa para a Wolf. D\u00e1-nos a oportunidade de refor\u00e7ar o desenvolvimento de produto atrav\u00e9s de uma colabora\u00e7\u00e3o t\u00e9cnica estreita num dos ambientes mais exigentes do desporto motorizado. Ao mesmo tempo, permite-nos dar vida \u00e0 marca num contexto altamente aut\u00eantico, criando valor real atrav\u00e9s da visibilidade, do envolvimento dos clientes e de rela\u00e7\u00f5es mais estreitas com os nossos parceiros.2<\/p>\n","protected":false},"excerpt":{"rendered":"
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