{"id":19405,"date":"2021-03-17T13:00:26","date_gmt":"2021-03-17T13:00:26","guid":{"rendered":"https:\/\/jornaldasoficinas.com\/pt\/?p=19405"},"modified":"2021-03-17T08:19:51","modified_gmt":"2021-03-17T08:19:51","slug":"mann-hummel-celebra-80-anos-evolucao-constante","status":"publish","type":"post","link":"https:\/\/jornaldasoficinas.com\/pt\/mann-hummel-celebra-80-anos-evolucao-constante\/","title":{"rendered":"MANN + HUMMEL celebra 80 anos &#8211; Evolu\u00e7\u00e3o constante"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19407 size-full\" src=\"https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG.png\" alt=\"03 - Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG\" width=\"1024\" height=\"581\" srcset=\"https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG.png 1024w, https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG-300x170.png 300w, https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG-150x85.png 150w, https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG-768x436.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>A empresa MANN + HUMMEL, que celebra 80 anos, orgulha-se da sua longa hist\u00f3ria de sucesso e projeta grande confian\u00e7a no futuro. A hist\u00f3ria desta empresa familiar, o seu compromisso com a inova\u00e7\u00e3o, a sua evolu\u00e7\u00e3o e adaptabilidade constantes, fazem dela uma l\u00edder mundial em filtros<\/strong><\/p>\n<p>Quando os fundadores da empresa, Adolf Mann e Dr. Erich Hummel, estabeleceram o \u201cFilterwerk MANN + HUMMEL\u201d em 1941, ambos j\u00e1 tinham carreiras de sucesso por tr\u00e1s deles. Adolf era professor de matem\u00e1tica, Erich advogado e, na d\u00e9cada de 1920, ambos haviam feito carreira na grande fabricante de tecidos de Stuttgart, Bleyle. Na d\u00e9cada de 1940, eles deram um passo corajoso que levou ao nascimento da MANN + HUMMEL, assumindo o controle da produ\u00e7\u00e3o de filtros de \u00f3leo e ar do fabricante de \u00eambolos Mahle, com sede em Stuttgart. Uma caracter\u00edstica das ambi\u00e7\u00f5es dos fundadores era a intensa atividade de pesquisa e teste que come\u00e7ou imediatamente ap\u00f3s a compra.<\/p>\n<p>80 anos depois, a MANN + HUMMEL consolida a sua posi\u00e7\u00e3o como \u201cl\u00edder em filtros\u201d. Em 2019, quase oito d\u00e9cadas ap\u00f3s a sua funda\u00e7\u00e3o, anunciou a maior receita de vendas da hist\u00f3ria da empresa, com 4,2 bilh\u00f5es de euros, apesar das condi\u00e7\u00f5es cada vez mais dif\u00edceis, como a mudan\u00e7a de tend\u00eancia na mobilidade, consci\u00eancia ambiental e clim\u00e1tica, digitaliza\u00e7\u00e3o e mudan\u00e7as pol\u00edticas.<\/p>\n<p>As redes sociais e a internet j\u00e1 s\u00e3o aspetos intr\u00ednsecos a qualquer empresa do s\u00e9culo XXI e, por isso, desempenham um papel fundamental no dia-a-dia da MANN + HUMMEL. Quanto \u00e0 comunica\u00e7\u00e3o com os clientes, pode n\u00e3o ser t\u00e3o avan\u00e7ada como noutros aspetos, mas a curto e m\u00e9dio prazo, as redes sociais ser\u00e3o um dos principais canais de comunica\u00e7\u00e3o. Elas s\u00e3o a vitrine perfeita para divulgar a marca e os seus produtos, aumentar a visibilidade e, acima de tudo, para interagir com os seus clientes e utilizadores finais. A MANN + HUMMEL Ib\u00e9rica h\u00e1 v\u00e1rios anos que privilegia a \u00e1rea de neg\u00f3cio de e-commerce, pois sabe o peso que vai ganhando aos poucos no setor.<\/p>\n<p>Atualmente, est\u00e1 a colocar muitos dos seus recursos para promover as vendas online atrav\u00e9s de plataformas e gra\u00e7as a isso, ano ap\u00f3s ano, a fatura\u00e7\u00e3o est\u00e1 a aumentar gradualmente. Hoje, as vendas online s\u00e3o um canal de vendas muito importante, e aos poucos vai-se tornando cada vez mais.<\/p>\n<p><strong>Elevados padr\u00f5es de qualidade<br \/>\n<\/strong>A MANN + HUMMEL fabrica os seus filtros para o mercado IAM com qualidade equivalente \u00e0 do equipamento original. Por outro lado, com as suas marcas MANN-FILTER, WIX e FILTRON oferece a gama mais extensa do mercado, com quase 5.000 refer\u00eancias MANN-FILTER, 3.600 refer\u00eancias WIX e 2.600 refer\u00eancias FILTRON. Esta marcas re\u00fanem no seu portf\u00f3lio todos os tipos de filtros, tanto para autom\u00f3veis, cami\u00f5es, autocarros, m\u00e1quinas agr\u00edcolas, maquinaria de obras p\u00fablicas e industriais. Oferece o mais amplo cat\u00e1logo do mercado; o \u00fanico que cobre todos os setores (autom\u00f3vel, ind\u00fastria, agr\u00edcola, hidr\u00e1ulico).<\/p>\n<p>Os principais diferenciais dos filtros MANN + HUMMEL s\u00e3o, em primeiro lugar, a qualidade dos seus produtos, sempre dentro dos mais elevados padr\u00f5es de qualidade. Ao pertencer ao grupo l\u00edder mundial em filtra\u00e7\u00e3o, MANN + HUMMEL, permite-lhe oferecer ao cliente produtos de qualidade 100% originais; e em segundo lugar, o servi\u00e7o, sempre de m\u00e3os dadas com o cliente e com as suas necessidades como foco do neg\u00f3cio.<\/p>\n<p>Leia o artigo completo <a href=\"https:\/\/www.yumpu.com\/pt\/document\/read\/65325136\/jornal-das-oficinas-184\/42\" target=\"_blank\" rel=\"noopener\"><strong>aqui<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A empresa MANN + HUMMEL, que&#8230;<\/p>\n","protected":false},"author":15,"featured_media":19407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[2451],"class_list":["post-19405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-mann-hummel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MANN + HUMMEL celebra 80 anos - Evolu\u00e7\u00e3o constante - Jornal das Oficinas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornaldasoficinas.com\/pt\/mann-hummel-celebra-80-anos-evolucao-constante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MANN + HUMMEL celebra 80 anos - Evolu\u00e7\u00e3o constante - Jornal das Oficinas\" \/>\n<meta property=\"og:description\" content=\"A empresa MANN + HUMMEL, que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jornaldasoficinas.com\/pt\/mann-hummel-celebra-80-anos-evolucao-constante\/\" \/>\n<meta property=\"og:site_name\" content=\"Jornal das Oficinas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jornaloficinas\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T13:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/03\/Location_Ludwigsburg_Headquarter_MH_RGB_0119_MHKG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o JO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jornaloficinas\" \/>\n<meta name=\"twitter:site\" content=\"@jornaloficinas\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o JO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/mann-hummel-celebra-80-anos-evolucao-constante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/mann-hummel-celebra-80-anos-evolucao-constante\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o JO\",\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/#\\\/schema\\\/person\\\/a38eef5de2c41d9e7c9ac10141afddf3\"},\"headline\":\"MANN + HUMMEL celebra 80 anos &#8211; 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