{"id":20489,"date":"2021-04-22T18:25:57","date_gmt":"2021-04-22T17:25:57","guid":{"rendered":"https:\/\/jornaldasoficinas.com\/pt\/?p=20489"},"modified":"2021-04-28T11:30:55","modified_gmt":"2021-04-28T10:30:55","slug":"o-aftermarket-esta-em-perigo","status":"publish","type":"post","link":"https:\/\/jornaldasoficinas.com\/pt\/o-aftermarket-esta-em-perigo\/","title":{"rendered":"O Aftermarket est\u00e1 em perigo"},"content":{"rendered":"

\"04<\/strong><\/p>\n

O seu neg\u00f3cio est\u00e1 em perigo, como nunca esteve no passado. Se julga que \u00e9 exagero, leia e julgue por si mesmo.<\/strong><\/p>\n

Quem est\u00e1 no aftermarket, sabe que existem 3 condi\u00e7\u00f5es b\u00e1sicas e essenciais para a realiza\u00e7\u00e3o deste neg\u00f3cio:<\/p>\n

– Identifica\u00e7\u00e3o de Pe\u00e7as;
\n– Venda de Pe\u00e7as \u00e0s Oficinas Reparadoras;
\n– Acesso a informa\u00e7\u00e3o t\u00e9cnica que permita reparar viaturas.<\/p>\n

Talvez por elas existirem desde sempre, apesar de em moldes bem diferentes ao longo dos tempos, a maioria dos players deste mercado considera que tais condi\u00e7\u00f5es est\u00e3o garantidas para sempre. Pois n\u00e3o \u00e9 assim, e podemos mesmo estar \u00e0 beira de uma invers\u00e3o tal que afetar\u00e1 de forma dram\u00e1tica todo o p\u00f3s-venda independente (IAM – aftermarket independente).<\/p>\n

Cen\u00e1rio poss\u00edvel no novo p\u00f3s-venda independente (IAM)<\/p>\n

– J\u00e1 imaginou ser um distribuidor de pe\u00e7as e n\u00e3o conseguir identificar as pe\u00e7as que o seu cliente pretende?
\n– J\u00e1 imaginou ser uma oficina de repara\u00e7\u00e3o auto e n\u00e3o ter informa\u00e7\u00e3o t\u00e9cnica para poder reparar ou mesmo fazer manuten\u00e7\u00e3o numa viatura?
\n– J\u00e1 imaginaram n\u00e3o terem pe\u00e7as para reparar viaturas, porque algumas destas s\u00e3o exclusivas dos fabricantes de autom\u00f3veis?<\/p>\n

Pois este \u00e9 um cen\u00e1rio que n\u00e3o est\u00e1 afastado e, que ao contr\u00e1rio do que muitos consideram, n\u00e3o \u00e9 um cen\u00e1rio imposs\u00edvel de acontecer nos pr\u00f3ximos anos no setor IAM.<\/p>\n

Leia mais aqui<\/strong><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O seu neg\u00f3cio est\u00e1 em perigo,…<\/p>\n","protected":false},"author":15,"featured_media":20490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2584],"tags":[2541],"class_list":["post-20489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visu-aftermarket","tag-visu-aftermarket"],"yoast_head":"\nO Aftermarket est\u00e1 em perigo - Jornal das Oficinas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornaldasoficinas.com\/pt\/o-aftermarket-esta-em-perigo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Aftermarket est\u00e1 em perigo - Jornal das Oficinas\" \/>\n<meta property=\"og:description\" content=\"O seu neg\u00f3cio est\u00e1 em perigo,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jornaldasoficinas.com\/pt\/o-aftermarket-esta-em-perigo\/\" \/>\n<meta property=\"og:site_name\" content=\"Jornal das Oficinas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jornaloficinas\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T17:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-28T10:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jornaldasoficinas.com\/pt\/wp-content\/uploads\/2021\/04\/O-Aftermarket-esta-em-perigo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o JO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jornaloficinas\" \/>\n<meta name=\"twitter:site\" content=\"@jornaloficinas\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o JO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o JO\",\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/#\\\/schema\\\/person\\\/a38eef5de2c41d9e7c9ac10141afddf3\"},\"headline\":\"O Aftermarket est\u00e1 em perigo\",\"datePublished\":\"2021-04-22T17:25:57+00:00\",\"dateModified\":\"2021-04-28T10:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/O-Aftermarket-esta-em-perigo.jpeg\",\"keywords\":[\"VISU Aftermarket\"],\"articleSection\":[\"VISU Aftermarket\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/\",\"url\":\"https:\\\/\\\/jornaldasoficinas.com\\\/pt\\\/o-aftermarket-esta-em-perigo\\\/\",\"name\":\"O Aftermarket est\u00e1 em perigo - 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