Marelli<\/a><\/strong><\/p>\nO processo de compra est\u00e1 em curso e n\u00e3o ser\u00e1 efetivo at\u00e9 \u00e0 Primavera. A First Brands Group \u00e9 um grupo americano muito forte, tanto no equipamento original como no mercado p\u00f3s-venda, com um desejo de crescer em gamas de produtos. A marca Magneti Marelli manter\u00e1 o mesmo nome.<\/p>\n
A filial europeia do First Brand Group confirmou \u00e0 revista AUTOPOS a exist\u00eancia de negocia\u00e7\u00f5es para a compra da divis\u00e3o de aftermarket da Marelli, embora at\u00e9 ao momento n\u00e3o tenha recebido a confirma\u00e7\u00e3o oficial da sede de que o acordo se concretizou. Embora seja a incorpora\u00e7\u00e3o de um fabricante europeu, todas as negocia\u00e7\u00f5es est\u00e3o a ser conduzidas diretamente do departamento de Compras do grupo nos Estados Unidos, devido \u00e0 magnitude da opera\u00e7\u00e3o.<\/p>\n
A compra da divis\u00e3o aftermarket da Marelli pelo First Brands Group responde ao interesse da multinacional americana em aumentar a sua gama de produtos e em faz\u00ea-lo com uma empresa consolidada como a Marelli,.<\/p>\n
Atualmente, a empresa sediada em Michigan \u00e9 particularmente forte em produtos tais como escovas limpa vidros (marcas Trico e Anco), filtros (Fram e Luber-Finer), velas de igni\u00e7\u00e3o e de incandesc\u00eancia (Autolite), trav\u00f5es (Centric Parts e Raybestos) e bombas de \u00e1gua e combust\u00edvel (Airtex e Carter). Com a aquisi\u00e7\u00e3o da divis\u00e3o de aftermarket da Marelli, o seu portf\u00f3lio ir\u00e1 multiplicar-se.<\/p>\n
Ir\u00e1 ganhar presen\u00e7a em gamas tais como alternadores, motores de arranque, sistemas el\u00e9tricos e de igni\u00e7\u00e3o, sistemas eletr\u00f3nicos, v\u00e1lvulas EGR, sensores, amortecedores, suspens\u00e3o, ilumina\u00e7\u00e3o, elevadores de janelas, t\u00e9rmicos, baterias, distribui\u00e7\u00e3o, etc.<\/p>\n
Al\u00e9m disso, esta compra n\u00e3o s\u00f3 ajudar\u00e1 o grupo a diversificar a sua oferta, mas tamb\u00e9m a fazer um grande avan\u00e7o e a ganhar volume de neg\u00f3cios na Europa a um ritmo muito mais r\u00e1pido do que o atual.<\/p>\n
A compra da Magneti Marelli pela First Brand Group revela uma forma diferente de atacar o mercado europeu do que a realizada pelo distribuidor americano Genuine Parts Company (GPC), propriet\u00e1rio da Alliance Automotive Group (AAG).<\/p>\n
Embora a GPC tenha optado por desenvolver a marca NAPA na Europa, que est\u00e1 fortemente enraizada na Am\u00e9rica do Norte – e que a Lausan e a Soulima j\u00e1 come\u00e7aram a comercializar em Espanha e Portugal – o First Brand Group preferiu investir numa empresa como a Marelli para aproveitar o potencial dos seus produtos no Velho Continente.<\/p>\n","protected":false},"excerpt":{"rendered":"
A multinacional americana First Brands Group…<\/p>\n","protected":false},"author":15,"featured_media":61522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[1537,4024,2408,2618,1961],"class_list":["post-61527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-airtex","tag-aquisicao","tag-first-brands-group","tag-marelli","tag-trico-group"],"yoast_head":"\n
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