{"id":94632,"date":"2024-11-25T12:30:56","date_gmt":"2024-11-25T12:30:56","guid":{"rendered":"https:\/\/jornaldasoficinas.com\/pt\/?p=94632"},"modified":"2024-11-25T09:45:45","modified_gmt":"2024-11-25T09:45:45","slug":"tecalliance-recebe-mannhummel-no-podcast-tectalk","status":"publish","type":"post","link":"https:\/\/jornaldasoficinas.com\/pt\/tecalliance-recebe-mannhummel-no-podcast-tectalk\/","title":{"rendered":"TecAlliance recebe Mann+Hummel no podcast TecTalk"},"content":{"rendered":"

\"11<\/strong><\/p>\n

No TecTalk, o podcast da TecAlliance<\/a> dedicado ao aftermarket autom\u00f3vel, Hasmeet Kaur e Cedric Dackam, da Mann+Hummel<\/a>, falam de intelig\u00eancia artificial e do foco no cliente enquanto fatores centrais para o respetivo crescimento<\/strong><\/p>\n

No terceiro epis\u00f3dio da nova temporada do podcast TecTalk, gravado ao vivo no stand da TecAlliance na Automechanika Frankfurt, dois respons\u00e1veis da Mann+Hummel, Hasmeet Kaur e Cedric Dackam, partilharam ideias acerca da forma como a empresa foi evoluindo no mercado do p\u00f3s-venda autom\u00f3vel. Trazem, cada qual, uma vis\u00e3o pr\u00f3pria para as respetivas fun\u00e7\u00f5es, com Kaur a juntar-se recentemente como President of the Transportation Divisin, e Dackam, veterano da Mann+Hummel, a tomar conta do segmento do mercado do p\u00f3s-venda autom\u00f3vel.<\/p>\n

Kaur e Dackam resumiram a recente estrat\u00e9gia da Transportation Division da empresa, que tira partido das sinergias entre as atividades da Mann+Hummel no mercado de p\u00f3s-venda autom\u00f3vel e o das pe\u00e7as originais, conseguindo uma abordagem abrangente do ciclo de vida do ve\u00edculo. Este novo enfoque ganha particular relev\u00e2ncia numa altura em que o mercado do p\u00f3s-venda se adapta a um cen\u00e1rio em que os OEM se t\u00eam vindo a integrar nas diversas fases da cadeia de valor.<\/p>\n

Kaur salientou que a import\u00e2ncia da centralidade do cliente foi essencial para a transforma\u00e7\u00e3o da Mann+Hummel. Referiu tr\u00eas aspetos principais relativos a este enfoque: vantagens de um portf\u00f3lio alargado e de solu\u00e7\u00f5es orientadas para o cliente, fiabilidade atrav\u00e9s de normas operacionais s\u00f3lidas e competitividade apoiada pela digitaliza\u00e7\u00e3o e pela intelig\u00eancia artificial. “Nesta jornada de transforma\u00e7\u00e3o, a aten\u00e7\u00e3o tem de estar centrada no cliente. A digitaliza\u00e7\u00e3o e a intelig\u00eancia artificial ser\u00e3o fundamentais, permitindo fazer muito mais com os mesmos recursos”, afirmou Kaur.<\/p>\n

Dackam, por sua vez, destacou a estrat\u00e9gia de crescimento global da Mann+Hummel, particularmente em regi\u00f5es como a \u00c1sia-Pac\u00edfico, M\u00e9dio Oriente e \u00c1frica, onde a expans\u00e3o dos parques autom\u00f3veis significa oportunidades para os servi\u00e7os p\u00f3s-venda. Falou tamb\u00e9m do compromisso da empresa em fornecer produtos de filtragem sustent\u00e1veis e de elevado desempenho, bem como solu\u00e7\u00f5es de assist\u00eancia abrangentes que respondam \u00e0s necessidades dos clientes em todo o mundo.<\/p>\n

Abordaram ambos, igualmente, as tend\u00eancias que est\u00e3o a definir o futuro do mercado de p\u00f3s-venda, incluindo o potencial da IA para lidar com estruturas complexas de dados, permitindo an\u00e1lises preditivas e melhorando a efici\u00eancia operacional. Reafirmaram, paralelamente \u00e0 cont\u00ednua evolu\u00e7\u00e3o da empresa na oferta de produtos e servi\u00e7os, o compromisso com a sustentabilidade e aten\u00e7\u00e3o \u00e0s necessidades dos clientes, atrav\u00e9s de iniciativas como programas de fideliza\u00e7\u00e3o e a\u00e7\u00f5es de forma\u00e7\u00e3o.<\/p>\n

Para aceder ao debate completo, conduzido por Christian M\u00fcller, Vice President Corporate Strategy & Marketing da TecAlliance, visite o TecTalk nas seguintes plataformas: Apple Podcast<\/a>, Spotify<\/a>, Podigee<\/a>, Audible<\/a> e Youtube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

No TecTalk, o podcast da TecAlliance…<\/p>\n","protected":false},"author":15,"featured_media":94636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[336,10268,1087,223,3316,1569,4022],"class_list":["post-94632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-digitalizacao","tag-foco-no-cliente","tag-inteligencia-artificial","tag-mannhummel","tag-podcast","tag-tecalliance","tag-tectalk"],"yoast_head":"\nTecAlliance recebe Mann+Hummel no podcast TecTalk - Jornal das Oficinas<\/title>\n<meta name=\"description\" content=\"Hasmeet Kaur e Cedric Dackam, da Mann+Hummel marcaram presen\u00e7a no podcast da TecTalk, dedicado ao aftermarket autom\u00f3vel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornaldasoficinas.com\/pt\/tecalliance-recebe-mannhummel-no-podcast-tectalk\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TecAlliance recebe Mann+Hummel no podcast TecTalk - 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